Team NEO Launches Enhanced Northeast Ohio Website
Team NEO today unveiled a completely revamped website to sell Northeast Ohio as a prime location for business expansion. The website, clevelandplusbusiness.com, has been redesigned to offer enhanced navigation and functionality that allows business decision makers and site selectors to quickly find the information they need on Northeast Ohio. The site addresses the needs of four core audiences – companies within Northeast Ohio, companies outside of Northeast Ohio, companies outside of the US and site selection consultants.
The new site is mobile responsive, so it adapts to whatever device (phone, tablet or laptop) visitors are using. It features data-rich, interactive content in areas such as key industries, workforce and properties – including a Geographic Information System (GIS) tool that allows users to search for detailed information by county.
“Websites are the workhorses for place marketing,” said Jenny Febbo, VP marketing and communications for Team NEO. “Industry research tells us that 90% of the site selection process begins online. It’s the first stop for information when businesses are investigating expansion locations, and that information has to be robust, easy to access and presented in a visually compelling way that creates a distinct and authentic position.”
The clevelandplusbusiness.com website incorporates both Cleveland Plus, the brand name for Northeast Ohio that was launched in 2007, and the creative theme “We Make Things Here – Ideas+ Products+Profits,” which capitalizes on Northeast Ohio’s legacy of innovation, manufacturing and low-cost of doing business. These three themes stood out in research conducted with those responsible for site selection decisions.
“The new site will enhance our ability to tell local, national and international prospects and site selection audiences what Northeast Ohio has to offer,” said Tom Waltermire, CEO of Team NEO. “It’s the front door to the 18 counties of Northeast Ohio and an important platform for initiating conversations that ultimately create jobs and drive capital investment.”
Additional key factors in the site’s redesign include:
- Enhanced SEO – or search engine optimization. Key words and phrases were incorporated to boost the website’s ranking in search engine results.
- Research on eye-tracking patterns of location decision makers were considered in site design and navigation, as well as International Economic Development Counselors (IEDC) data standards for the top ten most requested pages.
- Faster load times, integration of social media and more intuitive navigation.
- economic development marketing