Can a $400 blender change your life? It can when the product in question comes from Olmsted Falls-based Vitamix, according to this admiring Slate.com story by Catherine Price, the author of “101 Places Not to See Before You Die” who also writes about diabetes and food issues for asweetlife.org.
In her Forbes.com column, NorTech President and CEO Rebecca Bagley offers advice on how to schedule, prepare for and conduct effective voice-of-the-customer interviews.
Akron is named to this USNews.com list of the top 10 places to retire on $75 a day.
A trip to Cleveland’s AsiaTown neighborhood prompted a Slate.com writer to muse about the sometimes-hidden value immigrants bring to an economy.
One of Northeast Ohio’s most celebrated cultural gems, The Cleveland Orchestra, is voted as the ‘World’s Favorite Orchestra’ in an international online poll.
In a New York Times article titled “Ailing Midwestern Cities Extend a Welcoming Hand to Immigrants,” writer Julia Preston highlights cities that have launched programs like Global Cleveland to attract immigrant newcomers and their work skills.
If you are an ambitious entrepreneur with a promising product, you probably can’t wait to show it to potential customers. But before you go into “sales mode,” you might want to sit down at your desk, take a look at your value proposition and do some research, NorTech President and CEO Rebecca Bagley writes in her Forbes.com column. Successful entrepreneurs do their homework to understand target markets, identify a customer base and size up the competition – before they conduct voice-of-the-customer interviews, Ms. Bagley writes. She takes her readers through a three-step process for in-house, or secondary, research.